I received an email this morning from “Stellar Term Oficial” offering me Stellar Reward.
I’m actually surprised this landed in my inbox and didn’t get picked up by the spam filters, so I am going to outline the 3 most obvious ways that this email is fake in case your spam filter isn’t working to it’s full potential and you receive something similar.
Firstly, there’s a spelling mistake Stellar Term Oficial – Official would have made it seem more official.
Then there’s the matter of the email address being a gmail account – no offence to gmail, but “official” businesses wouldn’t typically use a gmail address.
Finally, there’s no compliance info in the email. A legitimate email sender will always offer you a way to opt out and will tell you why you’re receiving the email.
The subject line for this email was blank, which is very unusual as emails go.
Reputable organisations spend a lot of time and energy on crafting subject lines – often doing split testing to compare one subject line with another to determine which one has the best open rate, so for an email to come through without a subject line it’s an indicator that it was not well thought out, or was sent unintentionally.
For an email to come through from a recognisable cryptocurrency without a subject line its a sure sign there’s an amateur fraudster at play – especially if you haven’t subscribed to their list.
Major cryptocurrencies have marketing teams in place to craft well designed messages to inform and engage readers, so the content of the email is another clue as to the legitimacy.
If you have subscribed to a coin’s updates your email should also greet you with your name or some form of personalisation.
Besides looking for informative and engaging content in your email, there should also be evidence of proof reading.
There will also be a link for you to claim some benefit – please do NOT click the link!!
The example below misses the mark in so many ways, and yet for some reason it wasn’t filtered as spam.
If an email like this manages to sneak past your built in spam filters do yourself a favour and DELETE it.
It’s up to each of us to learn to become more discerning in the crypto space. We should be sceptical of free offers and do our due diligence by looking up social media channels where you can ask questions.
The space we are in is new and it requires us all to be active learners – if we’re all learning together, challenging assumptions and offering constructive input we can see this technology evolve swiftly and postively to our benefit.
If you’re new to the cryptocurrency space be sure to check out our Bitcoin for Beginners Masterclass to help you wrap your head around this social, technological and philosophical revolution so you can join the conversation!